We like to believe that everyone gathers all the available information before they make a decision but the sad fact is that there is too much information. What influences our decision making process? How do we persuade others to our way of thinking when ?
Lorna Leaver of GS1, a non-profit organisation which develops and maintains global standards for business communication, unpacks for us the topic of barcodes and gives clear insight into the importance of product identification for online businesses.
A well planned strategy is critical to helping any startup successfully launch their venture and retain their competitive edge. A startup without a strategy will lack clear goals and direction to keep their business afloat.