When you sell products that are unique and close to your heart you have the advantage of building your business around your story. People want to know the person and passion behind the product - why you sell what you sell and why you believe that this product can solve your customer’s problem in the same way that it solved your. Your customers will be those who connect with your story.
3. Build a team around you
To be successful, build an amazing team.
You will not have all the answers but you can build a team of people that together have what it takes to lead the business from strength to strength.
Fight the tendency to micro-manage and instead trust that your team is capable.
From Heikki’s experience of owning and running six companies, he recommends you have a co-founder. A co-founder is someone who has vested interest in the business and plays a critical role in helping solve problems and celebrate wins.
Heikki also suggests that you share the company 51% to 49% because when you are stuck in a disagreement one person needs to make a decision.
Surround yourself with people who have different strengths to you and who are committed to the success of the business.
Be successful and sell something you love, differentiate and surround yourself with a great team.
Once you’ve launched your business, the only thing you know for sure is that you have to keep up with the pace of change. Keep trying and stay on top of things the best you can and use the inevitable setbacks as opportunities to learn.
Jeff Bezos may be at the top of the leader board now but there will be other heroes and disruptors like him that are starting something small today and learning and growing into something big.