Anybody who is serious about eCommerce will go hard on content because they know that it takes time to build organic traffic or augment paid traffic that leads to free traffic flow.
Blogging is a critical component of a content marketing strategy. It is effective in communicating relevant and valuable content to targeted audiences.
DropInBlog is a really great blogging product co-founded by Jesse Schoberg to help businesses blog really well. It is quick, simple, clean and packed with all the features people need to generate traffic to their websites.
Originally from the States, Jesse Schoberg has been living around the world for more than a decade. A developer by trade, he's been managing remote teams for over 15 years. Recently selling his other projects, he's now co-founded DropInBlog where he focuses his time as CEO.
Content Marketing and eCommerce
If you're running your own eCommerce store you know you need to drive traffic in order to make a sale.
The easyway to do this is through paid traffic and this is where the majority of eCommerce entrepreneurs start. The upside to paid traffic is that you get results almost right away. The downside is that it can get expensive.
Alternatively, content marketing takes a lot more time and effort to gradually build organic traffic that can replace or augment the paid traffic.