Anybody who is serious about eCommerce will go hard on content because they know that it takes time to build organic traffic or augment paid traffic that leads to free traffic flow.

Blogging is a critical component of a content marketing strategy. It is effective in communicating relevant and valuable content to targeted audiences.

DropInBlog is a really great blogging product co-founded by Jesse Schoberg to help businesses blog really well. It is quick, simple, clean and packed with all the features people need to generate traffic to their websites.

Originally from the States, Jesse Schoberg has been living around the world for more than a decade. A developer by trade, he's been managing remote teams for over 15 years. Recently selling his other projects, he's now co-founded DropInBlog where he focuses his time as CEO.

Content Marketing and eCommerce

If you're running your own eCommerce store you know you need to drive traffic in order to make a sale.

The easyway to do this is through paid traffic and this is where the majority of eCommerce entrepreneurs start. The upside to paid traffic is that you get results almost right away. The downside is that it can get expensive.

Alternatively, content marketing takes a lot more time and effort to gradually build organic traffic that can replace or augment the paid traffic.

Eventually you will find yourself with free traffic that essentially just prints money for you.

— Jesse Schoberg

Sometimes people are shortsighted and figure it will take too long to get organic traffic. They want results now. Content marketing is about playing the long game. It takes time to create and publish content for Google to pick up on.

We wanted to solve that for a number of platforms.

— Jesse Schoberg

Enter DropInBlog.

DropInBlog is a platform agnostic blog product that can be embedded onto any website.

It is simple, clean and packed with features that people need to do blogging really well. For example, you can inject products directly into the blog post, you can use the built in SEO analyser.

For those who are not SEO savvy DropInBlog covers the basics. It highlights the areas where you would benefit from adding keywords and offers a guide of sorts to help people without the know-how.

With all those things combined, it's been a real win and everyone's loving it - especially in Shopify. DropInBlog has created an app for Shopify that allows for easy and flexible integration onto all their eCommerce sites.

We’ve been putting DropInBlog on custom sites for a number of years now and we can work out of the box with many platforms like Big Cartel and some smaller ones but with Shopify we have done a real full app, deep integration.

— Jesse Schoberg

Copywriters and productised services

If you are not a copywriter you can outsource to the experts to develop your content. Make them responsible for copywriting, SEO research and the graphics.

Also emerging are service agencies that offer blogging as a productised service. Instead of paying hourly you pay a fixed amount for a certain number of blogs. Essentially, you pay for the output and not the hours it takes to do the work.

With the focus being on selling outcomes, the onus is on the individual to deliver that outcome as best as they can in the time frame that they have. This means the blogger or any other service provider you take on, has to hone in on their process and make them really efficient.

Many agencies are pivoting into productizing and emphasising the few things they do really well and offering their services at a fixed cost. This model allows the service provider to really hone in on their processes to make them more efficient.

This isn't just for copywriting. This is for everything … for design, for marketing, for every aspect of [the business].

— Jesse Schoberg

Whether you do the content marketing yourself, hire copywriters or use agencies that offer productised services, you must realise that content marketing is a long term play. It’s not just for the next week but closer to 6 to 12 months down the line.

Consistency is key. Publishing valuable and relevant content on a regular basis to a targeted audience is what is going to get you the rankings, the traffic and the profits.

Takeaway #1 Blogging is a critical component of a content marketing strategy.

Takeaway #2 Content marketing plays a critical role in driving traffic and increasing profit margins.

Takeaway #3 Consistency in putting out regular and relevant content that your audience wants to see is key.

Connect with Jesse:

Twitter: https://twitter.com/jesseschoberg

Personal Blog: https://schoberg.net

DropInBlog:

Company site: https://dropinblog.com

Shopify App: https://apps.shopify.com/dropinblog-seo-friendly-blog

Hire by the Hour:

Upwork: https://upwork.com

FreeUp: https://bit.ly/getfreeup