Pharmaco is based in New Zealand with a worldwide business...
Pharmaco is a long, established company supplying vital medical equipment and pharmaceuticals from its bases in New Zealand and Australia. Over the years, Pharmaco had perfected the traditional and obvious methods of supply. But Pharmaco also understood the opportunities that digital had for them despite their websites not working for them at the time.
"We didn't know what we didn't know"
The team at Pharmaco knew in theory what they should do about digital, but they didn't know what to start or how to implement. They also needed to send a clear message to the company that digital was essential and would soon be a big part of their business and overcome the resistance that would naturally occur with the implementation.
Start immediately with online learning. The senior team attended a series of online webinars called eCommerce Mastery (a course run by our MD, Matt Edmundson). In a matter of a few weeks, this gave the team the language and understanding they needed to start to implement big change.
On-Site Consulting. It was critical that we go through every aspect of Pharmaco's business model. Despite being half-way around the world, we spent a week at Pharmaco's HQ in Auckland, NZ which would enable us to draft an initial strategy document.
Continued Learning. We would follow up the initial on-site consultation with monthly Mentoring calls with the team.
Work on the business fundamentals
Pharmaco is a pretty sizable business, so it was important to spend the time looking at how digital would impact each aspect of the business and ensuring all the right systems were in place.
Get to work on the core
Pharmaco has transitioned from an old, outdated ERP to something much better for their unique business needs, streamlining the whole process of digital transformation.
Rethink the websites
Pharmaco has to communicate with many different customer groups and suppliers. To do that well, a website development strategy, working with local a web agency, had to be put into place to connect with each of those customers.
What did the client think?
Chris Ivers video.