Some elements will appear differently depending on whether you are on mobile or desktop. Low resolution and high quality portrait images are better suited for mobile as they will load much faster.
Site speed isn’t just important for user experience but also for Google ranking.
Think of SEO as a way to help Google to get their information quickly without their time so that they can do their job and help get you seen. Depending on what platform you use you might find that Google has to work harder to understand your content.
Your platform is critical for SEO. Some platforms have SEO plugins, others have developers to code sites and others just struggle altogether to create an SEO friendly page.
Content SEO is all about creating the right content for your current and potential customers.
To do this really well you must first understand their intent and at which point you are reaching them on their particular journey.
The four types of search intent are:
Navigational intent - The user is searching for a specific product from a specific site and specific brand.
Informational intent - This user is looking for “how to” content. How to build a shed, how to bake cinnamon buns etc.
Purchase intent - This user is looking to buy something.
Investigation intent - This user wants to buy in the near future and is using the search engine to do some research.
To understand the search intent of your site users you need to find the keywords people are searching and then determine where in those four pools of search intent they sit. Once you have this information you have your complete content strategy.
Now you can create content that targets your current and potential customers on their particular journey.
For example, if you know that somebody takes six months to research a particular sofa before they buy it, create a buying guide that will help them find a sofa that is best suited to their taste and need.
To find keywords you can use Keyword Planner, Google trend (which shows the seasonality of words) and answerthepublic.com (which gives you questions people are asking around a particular topic).